Sponsors can reach our targeted LGBT audience over the 8 days of the festival and all year long too. The LGBT audience is one of the most highly valued communities, and we deliver that audience to sponsors and advertisers.

WHO ATTENDED IN 2011

Male 69%, Female 30%

ORIENTATION

Gay            79%

Lesbian      13%

Straight       6%

BiSexual     2%

AGE

18-24   4%

25-34   24%

35-44   26%

45-54   30%

55+      16%

EDUCATION

High School    9%

College           50%

Post College   41%

INCOME

$0-$25,000       9%

$25-$50,000     19%

$50-$75,000     24%

$75-$100,000   14%

$100,000+         34%

SOURCE:  Audience Survey 2011, Facebook Insights