DEMOGRAPHICS

 
 

Sponsors can reach our targeted LGBT audience over the 8 days of the festival and all year long too. The LGBT audience is one of the most highly valued communities, and we deliver that audience to sponsors and advertisers.

WHO ATTENDS

Male 65%, Female 33%


ORIENTATION

Gay            56%

Lesbian      34%

Straight       6%

BiSexual     3%

Transgender   1%


AGE

18-24   2%

25-34   14%

35-44   26%

45-54   33%

55+      25%


EDUCATION

High School    8%

College           44%

Post College   48%


INCOME

$0-$25,000       6%

$25-$50,000     17%

$50-$75,000     24%

$75-$100,000   15%

$100,000+         38%

SEEING 2+ FILMS   94%

PLANNING DINNER AND A MOVIE   77%

ATTENDED PRIOR   71%

ACCOMPANIED BY ANOTHER   74%


SOURCE:  Annual Audience Survey, Facebook Insights. Demographics by gender are available upon request

Patron Demographics

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